Model Management Guide TO Model Markets

Modeling is no easy job. Those model management firms who see careers bloom and break can attest to this. It requires years of practice and experience to become a great model. As with any art form, a lot of experimentation is necessary to become a great model, and knowing your market is important.

Below are several different types of markets that require different modeling styles and looks.

Commercial Modeling

Model management firms recognize this as the largest category of modeling. Commercial modeling includes catalogs for large stores like Target, J.C. Penny and other department stores. Sometimes commercial marketing is juxtaposed with fashion modeling, but there is a distinct difference in the poses and styling. A lot of commercial shoots require a model that looks more like a "real" person doing real things, like playing with the kids or going to the beach. For this type of modeling, model managers suggests being rail thin is not going to get you anywhere. Furthermore, model management pros say that sultry gazes at the camera will not suffice in this genre - commercial modeling more often requires happiness, positive moods, smiling and laughing. However, if you are shooting a sexy ad for a liquor company, let's say, depending on the mood, you may be more sultry. Models that do a lot of commercial work need to stay fit and make sure not to be too thin, but always maintain a very sleek body.

Fashion Modeling

Fashion editorial modeling is more artistic than commercial modeling. This is where you see a lot of the top supermodels, as fashion editorial often require artistic, sculptural-looking bodies and extraordinary faces. The editorials tell stories, so you will be asked to conceptualize the narratives that the photographer is trying to impart to the audience; the better you are at acting the part, the more likely you will get calls from model management firms. Fashion shoots can be on location in exotic places, or in large, well-equipped studios -- it depends on the story being told. Wardrobe and accessories are sourced from many places, sometimes just one designer, sometimes from several, and model management agents constantly seek models who can fit a multitude of styles. The important thing to remember here is that the fashion is important, but the story is key to presenting the fashion in the best way possible. Model management knows that models in editorial fashion shoots are often very thin, but as a model in this arena, you should still eat a healthy diet and exercise. Many choose vegan diets as a way to achieve this type of body while still remaining healthy.

Look Books and Other Fashion

This type of modeling falls somewhere between commercial catalogs and fashion editorials, so the type of body type that model management firms seek varies. It depends on the clothing or shoes being sold, and the personality and experience that the brand wants to portray. Many fashion look books are similar to editorials in that they tell a story, usually tied to the seasons.

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